Iute Moldova at the GPeC Meetup in Chișinău: The Role of BNPL in Optimizing E-commerce Performance

On March 19, Iute Moldova participated as a partner in the GPeC Meetup Chisinau—one of the most significant events dedicated to e-commerce in Central and Eastern Europe. The event brought together merchants, experts, and thought leaders, providing an important platform for exchanging ideas and perspectives on the evolution of digital commerce.

Discussions at the event highlighted the industry’s main areas of development, ranging from conversion rate optimization and performance marketing to process automation and the use of data in decision-making. A common thread among these topics was the need to reduce friction in the shopping experience and convert traffic into concrete commercial results.

In this context, Sergiu Sobuleac, CEO of Iute Moldova, discussed the role of BNPL (Buy Now, Pay Later) solutions as an integral part of the e-commerce ecosystem. BNPL is no longer just an alternative payment method, but a strategic tool that helps optimize the entire purchasing process, from the decision to buy to the completion of the transaction. By simplifying access to products and services, this solution supports both consumers and merchants, reducing cart abandonment and increasing the conversion rate.

This impact is further supported by the company’s internal data. The total volume of online purchases processed through the Iute Moldova ecosystem has reached 1.2 billion lei, with 15% of this volume generated through BNPL solutions. At the same time, e-commerce transactions are experiencing rapid growth, confirming the increasing interest in fast and flexible digital solutions. For merchants, BNPL integration translates into concrete results, such as a conversion rate increase of up to 20% and an average cart value increase of approximately 30%.

At the same time, the digitization of processes contributes to a more efficient shopping experience through rapid approvals and innovative solutions, including the ability to pay in installments via QR code directly from the Myiute app. These features meet consumers’ need for simplicity, speed, and control in a constantly evolving digital environment.

The e-commerce market in the Republic of Moldova is experiencing dynamic growth, driven by the direct adoption of modern technologies and a favorable environment for innovation. In this context, Iute Moldova actively contributes to the development of the ecosystem by connecting a large customer base with a broad network of business partners and offering financial solutions that support sustainable growth.

Participation in the GPeC Meetup in Chișinău reaffirms Iute Moldova’s commitment to supporting the digital transformation of commerce and developing tools relevant to the market’s current needs. By integrating smart financial solutions into the shopping experience, the company continues to contribute to the creation of a more efficient, accessible, and performance-oriented e-commerce ecosystem.